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This book is not about how to come up with a brilliant business idea, but about how to organise the work of a company so that its employees function as a genuine team and are capable of implementing a worthwhile idea. Experience shows that the brilliance of an idea is undoubtedly a plus, but if you look around carefully, you will find that most thriving companies are not actually based on any revolutionary idea. What is revolutionary about McDonald's fast food, Starbucks coffeehouses, or the products sold by most chain supermarkets? Every business has its own expertise, of course, but the most successful companies offer their customers fairly ordinary products. Why then, out of hundreds of competing fast-food chains, have only a few achieved great success, and out of hundreds of grocery stores, why have only a few grown into large chains? In most cases, the secret is not in some special know-how or secret formula; it is in how a company is run.