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This is one of the first scientific works in Ukraine that analyses the theoretical and conceptual foundations of the synergistic approach in the economy. The author reveals the peculiarities of self-organisation and the emergence of a synergistic effect in an organisation based on the creative actions of its employees. Numerous examples of the application of various behavioural strategies of managers of successful world-famous companies are given, etc.

For students, high school students, teachers, company executives, and anyone interested in the problems of managing the creative energy of staff.