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Michael Michalko is a leading international expert on creative thinking and creativity and a best-selling author. As a US Army officer, Michalko formed a team of NATO experts and international academics in Frankfurt to explore all modes of inventive thinking. Michael's ideas have been successfully implemented by international companies. He has conducted seminars and consultations for DuPont, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, Walmart, Gillette, Hallmark.
Everyone knows Salvador Dali and his stunning paintings. But where did he get the ideas for his paintings? Dali sat down in a chair and put an iron plate under the armrest. Then the artist would put his hand on the armrest and clutch the iron spoon. When Dalí was almost falling asleep, his palm would relax and the spoon would fall, making a loud clink. Dali would wake up, and at that moment, when the artist's brain was on the verge of dreams and reality, he would see famous images. But don't rush to the kitchen to get the dishes. Your dose of creativity and ideas is in this book. This is a portable simulator of inventions, non-standard approaches and atypical solutions to typical issues. Hundreds of tricks, tips, stories of geniuses, puzzles, exercises, and brainstorming sessions - let the creativity flow!