This is an automatically translated description

Why do companies with a clear strategy, innovative products and passionate leaders always fail? Innovation expert Ron Adner has been researching the root causes of success and failure in business for over a decade and is ready to take readers from Kenya to California, from transport to telecommunications, to uncover the underlying structure of success.

A fascinating study that offers a fresh look at such triumphs as Amazon's strategy for e-books and Apple's path to market dominance; the monumental failures of Michelin's run-flat tyres and Pfizer's inhalational insulin. "A Wider Look" will help you discard old views on doing business and take advantage of a new and powerful set of frameworks and tools that will increase your chances of innovation success.

The book will help you to put aside your old views on doing business and take advantage of a new and powerful set of frameworks and tools that will increase your chances of innovation success.

The book will help you to put aside old views on doing business and take advantage of a new and powerful set of frameworks and tools that will increase your chances of innovation success.

This book will change the way you see, the way you think, and the way you win.