This is an automatically translated description

Why do companies with a clear strategy, innovative products, and inspired leaders on their backs always fail? Innovation expert Ron Adner has been researching the root causes of success and failure in business for over a decade and is ready to take readers from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success.

A fascinating study that offers a fresh look at such triumphs as Amazon's strategy for e-books and Apple's path to market dominance; the monumental failures of Michelin's run-flat tyres and Pfizer's injectable insulin. «The Wider Look» will help you discard old views on doing business and take advantage of a new and powerful set of frameworks and tools that will increase your chances of innovation success.

This book will change the way you see, the way you think, and the way you win.