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In his book Crazy Ideas, physicist and entrepreneur Safi Bakal reveals a surprising new approach to understanding group behaviour that challenges all of our previous assumptions about how radical breakthroughs in science and industry develop. Drawing on the scientific principles of the phase transition phenomenon, Bakal explains why teams, companies, and any other purpose-driven groups can suddenly change their behaviour from embracing new and exciting ideas to strongly rejecting them, just as flowing water can turn to solid ice.

«Crazy Ideas» turns this knowledge into lessons for creative professionals, entrepreneurs, and other forward-thinking people in all walks of life.