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About the Author

Richard Kirshenbaum is an experienced entrepreneur and renowned author, CEO of the advertising agency NSG/SWAT, a leading boutique branding agency. He has lectured at Harvard Business School and is a member of the Crain's New York Business List of 40 Under Forty and the Advertising Hall of Fame.

Abstract

A young Jewish woman, Josiah Herzenstein, had to change her name to Josephine and flee her native Poland for Melbourne, Australia. From nothing, she started a small cosmetics business, eventually turning it into a real beauty empire. Constance Gardiner, a Canadian immigrant, was the first to use marketing strategies in the cosmetics world and hired a black woman, CC Lopez, who would go down in history as the creator of the hair straightener. Each step Constance and Josephine take gradually brings them closer to each other. But there is no question of partnership. Against the backdrop of new cosmetics lines and marketing innovations, McCarthyism, tumultuous changes in the big world and secret cultures of forbidden clubs, compliments and envy, these two women will compete for the title of queen of cosmetics. And they know better than anyone that victory, like beauty, requires sacrifice.