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The book gives specific answers to the questions that PR professionals face all the time: «Where to start?», «How to form a decent information field of the company with the help of PR?How to plan and organise PR-activities at the enterprise?", "What documents to prepare and how to execute them correctly?", "What areas of PR-activities should be considered a priority?", "How to evaluate the effectiveness of what has already been done?". A large number of practical examples, extraordinary and quite real situations that domestic enterprises often face are of interest, excitement and help to master the material. The book is accompanied by useful exercises and case studies for readers to work on their own.

The book will be an assistant in establishing PR activities in business, addressed to business executives, managers, employees of marketing departments, PR services and agencies, advertisers, as well as university students and postgraduates.