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The practical guide reflects topical issues of business planning and development of entrepreneurial activity, application of marketing and information and communication technologies in business, taking into account the peculiarities of the institutional and legal environment; foreign and domestic experience of implementing women's entrepreneurial initiatives in rural areas is summarised. The content of the manual contributes to the formation of entrepreneurial thinking and the search for opportunities to implement business ideas.

This manual is intended for current and potential rural entrepreneurs, including women, leaders of amalgamated territorial communities and other stakeholders.