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How can it be that in order to create something innovative, it is enough to take apart what you already have and just refine it? This book is all about such methods and examples of their application. In order to be successful, you don't have to ride a bicycle, but follow someone else, analyse the idea and apply it to your own realities. In any good solution should be able to find a genius idea, the principle, for which it will be possible to create something similar or even better than the original. This way of his time went Bill Gates at the time of the development of Windows, as well as a whole low number of developers, who are now successful for their predecessors. How to do it well and draw a line between research and analysis and mindless copying? The author has tried to contribute to this book the basic principles of how to be creative and how to be the most creative by active observation and involvement in the activities of competitors.