This is an automatically translated description

The textbook contains materials that reveal the basic concepts of rhetoricrhetoric: laws, genres, content of a public speech, the image of the speaker, the speaker's connection with the audience, the culture of thinking, the technique of constructing a public speech, general information about prominent rhetoricians. The originality and novelty of the textbook will contribute to the improvement of the preparationtraining of rhetoric specialists. The manual is designed for students of higher education institutions, businessyour people, teachers of the Ukrainian language for professional purposes, culture of business speech and those who want to improve the art of rhetoricalcommunication.