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The textbook describes the formation and development of advertising management, the essence and functions of advertising, provides a description of the process of advertising communication, channels of distribution of advertising messages, the main means of advertising distribution, advertising messages, reveals the features of advertising market research, planning of advertising activities, organisation of advertising activities of the enterprise, control of advertising activities, evaluation of the effectiveness of advertising activities. Particular attention is paid to the most important aspects of advertising management, such as planning, organisation, control of advertising activities, and evaluation of the effectiveness of advertising activities. For students and master's students in the field: 0502 “Management”, for retraining managers and specialists of enterprises.