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Ismail Gasprinsky (1851-1914) was a Crimean Tatar educator and writer who, in his youth, realised the power of journalism to influence different segments of the population, and understood that newspapers could not only provide factual information but also be a tool for enlightenment and the emergence of popular movements. At first, he published articles in various Russian publications, and later, after long negotiations with the authorities, he managed to launch the first Turkic-language publication in the Crimea in the territory of the empire. The censors' condition for the publication of the Terdzhiman newspaper was a mandatory Russian translation of Turkic-language texts. At the same time, the Russian authorities used the newspaper to spread the narrative of "brotherly peoples" and the good policy of the Russian Empire in the enslaved Islamic regions.