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What can make anyone say yes? How to convince others and avoid unwanted influence? Find the answers in this book, which instantly became a global bestseller. Its author describes the methods and laws of psychological pressure and competition. Using vivid real-life examples, Robert Cialdini gives unique advice on how to eradicate the victim syndrome and avoid falling for intrusive advertising, as well as learn how to persuade and get what you want. This book, which has long been a textbook for managers, entrepreneurs, and anyone who wants to master the art of influence, will help you understand the behaviour of others, avoid manipulators of human consciousness, and communicate effectively, always achieving your goals.