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What can make anyone say "yes"? How can you convince people and avoid unwanted influence? Find the answers in this book, which has instantly become a global bestseller. Its author describes the methods and laws of psychological pressure and competition. Using vivid real-life examples, Robert Cialdini gives unique advice on how to eradicate the victim syndrome and avoid getting caught up in intrusive advertising, as well as learn how to persuade and get what you want.

This book, which has long been a textbook for managers, entrepreneurs and anyone who wants to master the art of influence, will teach you how to understand the behaviour of others, avoid manipulators of human consciousness and communicate, always achieving your goals.