This is an automatically translated description

Sales are often presented as little more than a violent action towards the customer, who must be persuaded, forced to do something he is not willing to do.

Natomist the author confirms that true longterm relationships in business are based only on good amicable relations, the ability to vibudovuvuvut the whole system of sales, and not at all on the ability to manipulate or impose or more to sell something at a particular moment.

The book is not the first to look at the sales process as a deep, interdependent process between both parties, very similar to what we call «love'yu», which not only gives a better emotional return, but also makes your company efficient in financial measures.

While the book and has a lyrical title, it looks at the whole practical techniques not only sales, but also in general organisation of business, which are successfully used by the best salespeople and managers, and which you can easily use in their activities.

The book will be useful for everyone involved in the sales process, including the heads of companies, who are starting and building their business, as well as sales people who plan to grow to the head of the department in the near future.