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You don't really know anything about advertising. But advertising knows everything about us. Which toothbrush is better to use and which gadget is worth buying, why some jeans are better than others, and why this plaster will not only save you from a scratch but also mend your life... Yes, advertising knows everything about us. So it's time to learn everything about it.

This book is not for readers who consider themselves advertising experts. It is for the young and promising - as well as for the seasoned who are still looking for ways to improve their sales. Brand image, the cult of creativity, the secrets of successful B2B advertising, advertising for top management, marketing during the economic downturn, templates and stereotypes, catchy texts and enticing illustrations, and a whole lot more. For everyone who works in the field of promotion. Now your advert will be seen by the whole world!