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The practical guide reflects topical issues on the peculiarities of organising, planning, and conducting business in rural areas, taking into account modern institutional changes.

The material presented in the manual allows you to get a set of theoretical, methodological and applied recommendations for assessing the attractiveness, planning and marketing support for the development of rural areas, to get acquainted with the positive foreign experience of non-agricultural enterprises, innovative technologies and prospects for their implementation in the field of agricultural business, the practice of agricultural cooperation, accounting technologies, etc. The content of the manual contributes to the development of practical economic thinking and the search for opportunities for implementation, resource and intellectual potential of rural areas.

This manual is intended for specialists in the agri-food sector and regional development, rural entrepreneurs, leaders of amalgamated territorial communities, farmers, scientists, postgraduates, doctoral students, students and other interested parties.

The publication was carried out within the framework of the project of the Ministry of Education and Science of Ukraine (Order No. 1296 of 31.10.2016) "Inclusive model of sustainable development of rural communities in the context of European integration perspective."