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The author considers a poster in the context of modern Advertising design as a specific type of creative activity - the design process is presented as a synthesis of sociocultural, ideological, colour-graphic, and marketing aspects. The significant influence of art styles on Advertising graphics, the problems of visualisation of advertising ideas are analysed, and the arsenal of artistic and graphic tools combined with computer technologies is structured. Special attention is devoted to the associative perception of colour in advertising appeals and its semantic interpretations.

The author looks at the poster in the context of modern advertising design as a specific type of creative activity - the process of projecting is presented as a synthesis of socio-cultural, ideological, colour-graphic and marketing aspects. It analyses the influence of art styles on advertising graphics, the problems of visualisation of advertising ideas, and the arsenal of artistic and graphic means in combination with computer technologies. Special attention is paid to the asociative perception of colour in advertising messages and its semantic interpretations.