Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign. Updates to The Ninth Edition Include: Ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns. Political campaign communication in the 2016 presidential election. Expanded material on use and tactics of social media, new platforms and communication technologies.