A game-changing guide to the art, science and joy of pitching

'A fabulous book' - Rory Sutherland 'Seriously impressive' - Thomas Erikson, author of Surrounded by Idiots 'An indispensable guide' - Graham Thomas, former CEO and President of Saatchi & Saatchi Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way. Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection and storytelling mastery, alongside practical methods for persuading any audience. And it's all backed with anecdotes of some of the very best, and worst, pitches of all time. These techniques work in any context, from corporate boardrooms to classroom lectures to after-dinner speeches, proving that great pitching is all about creating experiences and evoking emotions. Forget PowerPoint and discover how to captivate any audience, win more deals, and have fun doing it.

"You can't convince anyone of anything without a good story. Danny has masterfully captured that connection in this concise and practical book. Pick this book up and land your next pitch like a pro" - Lean UX