Providing an opportunity for students to both learn and apply course concepts in a single semester is challenging but necessary. Persuasive Communication is a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.

Part I: Persuasion Theory and Research

Featuring chapters by Frymier & Nadler, and Korcok & Thorson-Hevle

Part 2: Persuasive Writing

Featuring chapters by Drown & Sole

Part 3: Persuasive Presentations

Featuring chapters by Mason, Butland, & Makay, and Weintraub

To become more effective persuaders as well as critical consumers of persuasion, students need to apply what they learn. Persuasive Communication is an essential text for developing strong persuasive communicators.