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The authors, leading experts from the Harvard Negotiation Project, offer a simple and accessible method of important negotiations that teaches you to perceive your opponents as participants in solving the problem, not as your enemies. The principled negotiation method can be used in any situation - from discussing family holiday plans to resolving international conflicts.
The book is addressed to the widest audience: managers, professional negotiators, but it will be especially useful to those who work in the field of communications.
This is one of the best books on negotiation practice. Leading experts in the field of business communication and social policy recognise the method of principled negotiation as the most effective and efficient.
It is with this book that active research into the art of negotiation, practical conflictology and the art of polemics began. The book has been translated into 18 languages, published in 30 countries, and sold over 2,000,000 copies. The book is part of the required reading programme at many business schools.