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The basis of competition is changing. Are you ready for it? Supernitzing is moving from clearly defined industries to ecosystems: from cars to mobility platforms, from banking to fintech, from broadcasting to streaming.

Today, playing by the old rules is expensive for your business. To succeed in this world, you need to change the way you look at competition, growth and leadership. Ron Adner, an expert in strategy, in his book "Winning in the right way. How to Tackle the Minority World" offers a new way of thinking by illustrating the most penetrating ideas with overconclusive examples.

How did an eco-sustainability strategy keep Wayfair and Spotify from being crushed by giants Amazon and Apple? How did Oprah Winfrey change industries to go from TV host to multimedia mogul? How did the transition to a virginity mindset allow Microsoft to become a leader? Each of these stories is based on a new approach to competitors, partners and time. For today's leaders, the difference between success and failure is no longer just an advantage, but a reassurance that you are well positioned to take the hit in a small world.