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It is commonly believed that each of us is in control of our own lives. We think that each of our choices is reasonable and balanced. But is it really so? Have you ever thought about how you make decisions? Have you tried to track the process that goes on in your head? Do you analyse all the pros and cons to make sure you are making the right decision?

In Predictable Irrationality, behavioural economist Dan Ariely challenges the notion that we behave in a purely rational way. The professor explores everyday situations and shows how expectations, emotions, social norms and other invisible and seemingly illogical forces affect our ability to think clearly. He asks: "I wonder if this behaviour is the exception or the rule?" and makes his own assumptions and comes up with interesting experiments. The author shares the results of the experiments in this book and offers interesting conclusions that can be applied in professional and personal life.