This is an automatically translated description

The study guide on the basics of management and marketing in pharmacy is intended for the preparation and conduct of practical classes. It is compiled in accordance with the current curriculum on the basics of management and marketing in pharmacy for higher medical and pharmaceutical educational institutions in the speciality 226 «Pharmacy», approved by the Ministry of Health of Ukraine; is a logical addition to the textbook «Management and Marketing in Pharmacy»: a textbook. L.A. Dmytrenko, N.P. Zavadska, N.M. Kosyachenko - K.: VVS & laquo;Medicine», 2010.
Basics of management and marketing in pharmacy is a discipline of the professional and practical cycle of training of junior specialists.
The basis for mastering the discipline & laquo;Fundamentals of Management and Marketing in Pharmacy» is the knowledge gained in the study of professional disciplines — organisation and economics of pharmacy, pharmacology, drug technology, as well as social disciplines — sociology, economic theory.
The study guide is developed in accordance with the content of the curriculum and curriculum. It is conducted individually by each student during practical classes.
This edition is presented in two sections: «Fundamentals of Management in Pharmacy» and «Fundamentals of Marketing in Pharmacy», which contain topics of practical classes in the appropriate sequence of the entire course of studying the discipline. Each topic contains information on the purpose of the lesson, its plan, and the course of practical work. Practical classes are built in the form of modelling economic situations that prompt reflection, discussion, structuring and analysis of information and, accordingly, presentation of the results of work in the form of tables, structural and logical diagrams, graphs, etc.
The manual will help students of educational institutions - schools, colleges, academies, institutes of nursing - to master the modern processes of the market mechanism of economic management while studying this discipline.