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This book, perhaps for the first time in history, describes the work of a business owner as a professional activity with certain, very clear responsibilities. I have tried to outline these responsibilities in as practical and simple a way as possible, because by their very nature they are simple. Moreover, as you read this book, you will find that you have intuitively fulfilled many of these responsibilities and that all the successes in your business are somehow related to doing the right thing. If this were not true, then only graduates of specialised colleges would be able to create successful businesses, but it is not. However, a professional approach to any work differs from an intuitive one in that a professional clearly understands what he or she did right and wrong. This makes it possible to consciously use the experience gained.

The book is available in the Yakaboo app for free reading in the PrivatBank library.