Love meat? But love the planet more? This is plant-forward soul food that hits hard on flavour, colour and texture, without overcomplicating it. Made with rhythm, and always better with music on in the background.

Love meat? But love the planet more? This is plant-forward soul food that hits hard on flavour, colour and texture, without overcomplicating it. Made with rhythm, and always better with music on in the background.

Sam Jones is a chef, creator and storyteller who turns everyday ingredients into playful, flavour-packed food. Inspired by his Welsh grandmother, Nini - who gave him the freedom to experiment and push boundaries in the kitchen - Sam has spent years exploring the connection between food, music and creativity.

Through NoMeatDisco, he's built a community of over a million people by sharing plant-led recipes that are bold, accessible and full of personality. His viral Seven Ingredient series proved that incredible food doesn't need a long shopping list - just great ingredients and a bit of rhythm.

In his debut cookbook, Sam brings together over 90 brand-new recipes, from Peanut Miso Sweet Potato Soup and Kimchi Hash Browns to BBQ Corn Ribs with Smoky Paprika Butter, all built around his signature seven-ingredient approach. Each dish is designed to be flavour-first, unfussy and satisfying - real food made with intention, not perfection. Every recipe is paired with a curated playlist because, for Sam, cooking has always been about feel as much as flavour.

Whether you're fully plant-based or simply looking to cook more veg-forward meals, this is a book for anyone who loves good food, good music and getting stuck in.