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About the book

There are games that you can't win or lose, they go on forever and have no clear rules. They are more difficult than chess or football because you are constantly in motion, with no chance for rest or stability. Business, politics, and even life itself are such games, and this book is for real players. For those who want to have a global vision, think in terms of generations and consider themselves a visionary.

Willing to change and change the rules of the game while your competitors are tiredly following a template strategy? Together with Simon Sinek, you will become a flexible leader who can act and lead your team forward despite all the challenges. Economic crisis, sudden change of circumstances, loss of everything - you will know what to do with it. Just learn how to play successfully, using the experience of the world's best companies.

About the author

Simon Sinek is an ethnographer by training, author of five books, who explores patterns of thinking, behaviour and communication between people and organisations. His 2009 TED Talk was the second most viewed and still remains among the top ten (over 50 million). In 2017, Simon's name was even among the top five most frequently searched for on YouTube.