Book Let it be (set of 2 books)
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Book 1: Avi Yorish. May innovation be with you. How Israeli ingenuity is saving the world
Avi Yorish, an entrepreneur and expert on the Middle East, tells about inventions that improve the lives of billions of people around the world, help feed the hungry, treat the sick, and save lives. These are stories about the courage and perseverance of inventors in medicine and agriculture, defence and energy. These are the stories of a country that, in search of solutions to its local challenges and problems, has found solutions that are useful thousands of kilometres away from Israel. These include mobile paramedic teams that reach places where conventional ambulances cannot, a drip irrigation system, deep brain stimulation, and cybersecurity systems.
Avi Yorish explains how the specific Israeli culture of innovation works, based on the religious belief that good Jews should guide the world, tikkun olam. In a modern interpretation, these words of the ancient prayer mean to find solutions to complex problems in medicine, to save the environment, and to maintain an active civic position. For the heroes and heroines of this book - doctors, scientists, agronomists, botanists, engineers, Jews, Christians and Muslims - «&guiding the world» has become the main goal.
New York Times and Los Angeles Times Bestseller
The issue of lack of usable water is becoming more and more urgent every day. Twenty per cent of the world's population - 1.5 billion people - will be the first victims of the global water crisis, with 600 million already experiencing water shortages. Ultimately, 60 per cent of the world's landmass will be transformed.
Available water resources and rapidly growing demand for it are leading to a resource crisis that entails a whole host of problems: from rising energy costs to higher food prices, slower economic development, increased social inequality and, ultimately, political instability.
Israel can serve as a model in addressing this water shortage. With 60% of its territory covered by desert, the country not only has plenty of water, but also shares it with its neighbours. &Let There Be Water is based on thorough research and hundreds of interviews and tells the story of the methods and innovations that have made Israel a world leader in water technology. Israeli innovations cover almost all areas of the water sector and include seawater desalination, sophisticated irrigation technologies, advanced wastewater treatment, water metering and leak detection systems, and a range of energy efficiency technologies. Israel's example has also demonstrated that realistic pricing is the most effective tool for saving water resources. Let There Be Water also tells the untold stories of how cooperation in the field of water systems can build diplomatic ties and promote unity. Notably, not so long ago, the now-hostile Iran relied on Israel to manage its water systems, and access to Israel's water know-how has helped warm China's frosty relations with Israel.
The experience described in Let There Be Water will be useful not only for those who are in charge of water management in a city or a whole country. Every reader who is concerned about environmental issues and the future of our planet will find a lot of useful information here.
The publication was made with the support of the Embassy of the State of Israel in Ukraine.
