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The book examines the process of adaptation of the formal principles of Japaneseism in the practice of Ukrainian colourists of the new wave: O. Murashko, O. Novakivskyi, I. Severin, M. Burachek, and F. Krychevskyi. Studying in European art institutions, the representatives of Ukrainian culture naturally became recipients of the Art Nouveau style. Their acquaintance with Japaneseism, Impressionism, Symbolism, and Post-Impressionism allowed Ukrainian colourists to comprehend an irrational and subjective view of creativity that was unusual for them. The fundamental anti-academic tendencies of the turn of the XIX-XX centuries, which emerged in Art Nouveau art as a result of the crisis of positivism, turned out to be a worldview crossroads in their work. The study introduces into scientific circulation significant factual material collected against the background of the international socio-humanitarian discourse of the turn of the XIX-XX centuries.