Colin Grant challenges the popular use of "myth" as a dismissive designation of the superstitions and falsehoods of "other" cultures. The author maintains that myths occupy a place in our present-day lives that is every bit as important to us as the divinities and heroes of classical antiquity were to the ancients. The myths themselves are in a constant state of flux and transformation. They ebb and flow, both within the context of wider culture and individual experience.