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From the publisher:

The textbook is aimed at active learning of the course "International Marketing" in accordance with the current programme of the Ministry of Education and Science, Youth and Sports of Ukraine. It contains an analysis of the general fundamentals of international marketing, its economic, political, legal and socio-cultural environment. Particular attention is paid to marketing strategies in the foreign market, product policy and pricing in international marketing, and means of promoting a product in a foreign market. For students of economic universities and faculties.