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From the publisher:

The textbook examines the theoretical, methodological, organisational and practical principles of organising international marketing activities. The essence, principles, functions, structure and forms of international marketing in connection with the stages of internationalisation of the enterprise are covered. Considerable attention is paid to the technologies of researching the international marketing environment and external competitive environment, modern methods and approaches to organising the enterprise's entry into foreign markets are revealed, and the organisational and legal models of its presence in the foreign market are highlighted. The technology of effective formation and management of a complex of international marketing activities (product, pricing, sales and distribution, and communication policies) is presented, and the process of managing, planning and controlling the international marketing activities of an enterprise is considered. The textbook contains tests and practical assignments for the course "International Marketing" in order to improve students' knowledge, skills and methods of international marketing activities. It is intended for students of the speciality 6050200 "Management of Organisations", as well as students of economic specialities of higher education institutions and tourism specialists.