Targeted outreach to trade and parenting/children’s publications  Pre-pub promotional materials, including advance copies and online game  Cross-promotion with Abbeville’s best-selling Flip-and-Flop books, Flip-o-saurus and Flip-o-storic  Social media advertising campaign on-publication

From the best-selling illustrator of Flip-o-saurus and Flip-o-storic comes another book with charming artwork and die-cut pages for mix-and-match fun - this time with dogs! Mix-a-Mutt lets you create wacky combinations of ten different breeds, including both popular pets like the Labrador Retriever and show dogs like the shaggy Komondor and the wrinkly Shar-Pei.
Each flap features a fun fact about the pictured breed, and inside the front cover is a chart showing the relative size of the dogs featured, from the Yorkshire Terrier to the Great Dane.