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• Tips that have helped 4,000,000 readers improve their relationships with other people
• This book is 100% life-changing
• From a world-renowned scientist

Stop yelling at an insufferable teenager. Stop arguing with a sweary teacher. Stop being angry because of grandma's taunts and irrelevant remarks of the irritating boss. It's time to re-educate everyone! And so gently that they don't even realise it. Without manipulation, threats, or ultimatums.

To educate anyone - human or animal, young or old, yourself or others - it's all possible. Make sure that your cat does not jump on the kitchen table and your grandmother does not bother you with her grumbling; influence the behaviour of children, boss, friends; master a brilliant shot in tennis or golf, improve your maths skills and improve your memory. All thanks to the principles of reinforcement training. These principles are laws similar to the laws of physics. But we usually apply them incorrectly. We threaten or argue, force or forbid. However, the solution is on the surface: with the right application of these methods, you can achieve your goals much faster, without stress, by mastering the crucial art of educating others and yourself.