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Legendary venture capitalist John Doerr explains how OKR helped tech giants from Intel to Google achieve explosive growth

John Doerr, one of Google's first "garage" investors, has made an interesting fusion of applied business literature and real-life stories of business and NGOs. From the experience of Google, the innovative pizzeria Zume, the charity campaign of U2's Bono and the Gates Foundation - all of which he was personally involved in - he has developed a separate method of objective measurement of goals and results called okr, objectives and key results. This book not only serves as a textbook, but also shows that big money and success in the business world is at the same time a story of mutual respect and humanity.