Book Myths in Marketing (set of 2 books). Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions. Myths About PR
This is an automatically translated description
Brands. We encounter them every day, we love them, we trust them. But how much do we know about them? Isn't a brand just a product with a bright label or a clever name?
Brands and the entire branding industry are shrouded in numerous myths. For example, that brands are just a way to charge you more for the same product, that only consumer goods are brands, that branding is only about a logo and advertising. So how do you figure out what is true and what is fiction?
You are looking at a book written by renowned branding experts Andy Milligan and Simon Bailey. They know better than anyone else what brands are and what their value is, what makes a brand successful and how to choose a good name for it. They will challenge the most common misconceptions about brands and branding, debunk established myths, and share the most up-to-date information about the practical application of branding. They will talk about what good brands are, how they win our loyalty and whether the customer is always right. You will learn what makes Coca-Cola special, why we like IKEA so much, and how Beckham managed to create his own brand.
«Branding Myths» — is a book not only for brand owners or branding specialists, it is a book for everyone, because we are all brand consumers.
«Myths about PR» by Rich Lee is a completely new look at the field of public relations and the media industry. How not to fall into the trap of PR content, not to drown in the overload of information, but to use it to your advantage, and how to eventually achieve your own commercial success in this way? Rich Lee answers each of these questions in an exhaustive, incredibly accessible and interesting way. In particular, and most importantly, he debunks the myths about PR that often create in our minds a misunderstanding of the nature of the information space around us. The book will be useful not only for PR gurus or those who associate their professional activities with PR, but also for those who want to navigate the modern world of communication, where public relations is a basic stage.
Rich Lee has put together an invaluable analysis of the PR industry in the 21st century, including all its lesser-seen aspects, telling how to become a talented industry worker with strategic thinking (standing out from all the tactical, archaic practitioners who still spray and pray for coverage). "Myths about PR is a must-have for anyone starting their career in the industry and those who are already in it, as it will serve as a reminder of the basic values they must adhere to. It is a refreshing mix of advice, insights and real-life examples drawn from a rich source of material to demonstrate the theories discussed throughout.