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«Myths about PR» by Rich Lee is a completely new look at the field of public relations and the media industry. How not to fall into the trap of PR content, not to drown in the overload of information, but to use it to your advantage, and how to eventually achieve your own commercial success in this way? Rich Lee answers each of these questions in an exhaustive, incredibly accessible and interesting way. In particular, and most importantly, he debunks the myths about PR that often create in our minds a misunderstanding of the nature of the information space around us. The book will be useful not only for PR gurus or those who associate their professional activities with PR, but also for those who want to navigate the modern world of communication, where public relations is a basic stage.

Rich Lee has put together an invaluable analysis of the PR industry in the 21st century, including all its lesser-seen aspects, telling how to become a talented industry worker with strategic thinking (standing out from all the tactical, archaic practitioners who still spray and pray for coverage). "Myths about PR is a must-have for anyone starting their career in the industry and those who are already in it, as it will serve as a reminder of the basic values they must adhere to. It is a refreshing mix of advice, insights and real-life examples drawn from a rich source of material to demonstrate the theories discussed throughout.