This is an automatically translated description

Brands. We encounter them every day, we love them, we trust them. But how much do we know about them? Isn't a brand just a product with a bright label or a clever name?

Brands and the entire field of branding are shrouded in numerous myths. For example, that brands are just a way to charge you more for the same product, that only consumer goods are brands, that branding is just about a logo and advertising. So how do you figure out what's true and what's fiction?

This is a book written by renowned branding experts Andy Milligan and Simon Bailey. They, like no one else, know what brands are and what their value is, what makes a brand successful, and how to choose a good name for it. They will challenge the most common misconceptions about brands and branding, debunk established myths, and share the most up-to-date information about the practical application of branding. They will talk about what good brands are, how they win our loyalty and whether the customer is always right. You will learn what makes Coca-Cola special, why we like IKEA so much, and how Beckham managed to create his own brand.

"Branding Myths" is a book not only for brand owners or branding specialists, it is a book for everyone, because we are all brand consumers.

The book is available in the Yakaboo app for free reading in the PrivatBank library.