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The textbook systemises knowledge of merchandising in retail. The content of the concept of merchandising and the tools that can be used to increase sales in a retail outlet are considered. The rules for placing and displaying food and non-food products in the sales area of stores of various formats are summarised. Cases, calculation and test tasks are presented, which allow you to practically master the theoretical material presented. Designed for students, masters, postgraduates, and practitioners in the field of trade.