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The essence and content of marketing audit are disclosed. The place of marketing audit in the marketing activities of enterprises is determined. The basics of organisation and methods of marketing audit are considered. The methodology for conducting a marketing audit in the following areas is outlined: audit of the marketing environment, audit of marketing strategy, audit of the organisation and auxiliary marketing systems, audit of the effectiveness of marketing activities, audit of marketing components (product, price, sales, communication policy of the enterprise). The textbook is intended for educational purposes and is addressed to students, postgraduates, teachers of higher educational institutions of economic profile, practitioners studying or working in the field of marketing and marketing audit.