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The textbook comprehensively examines the theoretical and methodological, methodological, technological and substantive aspects of organising and conducting marketing research, using their results in the production and marketing activities of an enterprise. A wide range of problems related to the objectives and functions of marketing research; general and special marketing methods of their implementation (surveys, document analysis, observation, experiment, focus groups, hall tests, panels, etc.); research approaches to the study of the firm, marketing environment, market, competitors, product, consumer, integrated marketing communications are revealed.

For applicants for higher education and teachers of the speciality 075 "Marketing" of the field of knowledge 07 "Management and Administration", as well as applicants for higher education of other specialities studying the discipline "Marketing Research". The book will be useful for postgraduate students, entrepreneurs, managers, economists, marketing practitioners and other professionals interested in the problems outlined.