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From the publisher:

The textbook examines the general principles of marketing commodity policy, theoretical and practical aspects of the formation and implementation of its components. The features of the marketing concept of the product, its life cycle, the economic essence of the competitiveness of the product are revealed, taking into account world and domestic experience. The basics of the concept of a new product in the marketing activities of an enterprise are covered. The structure of the textbook is based on the modular principle, which is most convenient for deep and complete mastering of the course. The presentation of theoretical material is complemented by a workshop, which contains interview questions, essay topics, questions for diagnosing the level of knowledge acquired, tests and practical tasks.