This is an automatically translated description

From the publisher:

The article highlights and analyses the marketing commodity policy of an enterprise that promotes its products to the market in a competitive environment. The life cycle of a product and its stages, the essence of the product range and nomenclature, the features of the competitiveness of goods and services and the definition of their quality are considered. The main stages of planning and development of a new product, the essence and functions of the brand and packaging, and the process of product positioning are shown.

The publication is aimed at students, postgraduates, researchers and anyone who studies marketing and is engaged in practical marketing activities.