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The textbook is devoted to the theory of marketing policy of distribution of enterprises, methodology of its research, improvement of management of distribution policy on the basis of marketing in the current conditions of development of Ukraine. Theoretical, methodological and practical aspects of components of marketing policy of distribution of products of enterprises are described. The basic concepts of types and forms of distribution, theoretical and practical aspects of the formation, design and function of distribution channels, the use of the most effective systems of distribution of products, the order of forecasting, management and organisation of the system of distribution of enterprises.

The manual is recognised for students, masters, graduate students, postgraduates, university vice-teachers, researchers, as well as for businessmen and managers of trading enterprises, who are engaged in the problems of management of marketing and distribution policy.