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The monograph highlights the theoretical, methodological and practical foundations of the marketing policy of distribution of innovative products of industrial enterprises. The conceptual foundations of product distribution in the innovation market are formed. The theoretical and methodological approaches to channel management from the standpoint of innovation are outlined. Approaches to managing the flow of goods and assessing the effectiveness and management of the distribution of innovative products are substantiated and developed.

The monograph will be useful for specialists and scientists in the field of marketing and sales, logistics at industrial enterprises, organisations and institutions related to the farm; teachers, postgraduate students and students of higher education institutions - all those interested in an in-depth study of topical issues of economic development of modern enterprises in the context of their innovation-oriented management and distribution of innovative products.