This is an automatically translated description

The textbook offers theoretical and methodological foundations of marketing pricing policy. The methodology for assessing the impact of key factors on the pricing process is formed. Mathematical methods are considered that allow to optimise prices, determine the elasticity of demand on price, and identify the impact of price on profit. The direct and indirect impact of state regulation of pricing is revealed. The importance of the state's anti-inflationary policy is shown. The world experience of state regulation of pricing is considered.

For teachers and students of economic specialities, scientists.