This is an automatically translated description

The textbook "Bank Marketing. Study Guide" by O. Dubovyk deals with topical issues of bank marketing. Particular attention is paid to the peculiarities of banking products and marketing technologies that take them into account. The book presents about two dozen practical methods, all of which are adapted to the Ukrainian environment or specially developed for it. The structure of the textbook includes a presentation of the basic theoretical material, the main terms and ideas of the topic, questions for self-control, tests and practical exercises. The theoretical material is reinforced by examples from practice and real-life case studies.

This book is intended primarily for marketing practitioners, employees of banking institutions and students of economic specialities in higher education institutions.