Book Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Name: Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
SKU: 20140967
Price: 4158 UAH
Availability: OutOfStock

D. Stroud, K. Walker

Product code: 20140967

Format

Book language

Publisher

Year of publication

Category

Branding. Corporate identity Marketing. General issues Specific and sectoral marketing Sociology of social development Sales and marketing

About book

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Details

Author

D. Stroud, K. Walker

Publisher

Macmillan Ltd

Number of pages

251

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